PENGARUH PELAYANAN PENERIMAAN MAHASISWA BARU TERHADAP MINAT MASUK PERGURUAN TINGGI DI UNIVERSITAS TEKNOLOGI SUMBAWA

Abstract

To face increasing competition in the world of education in the era of globalization, UTS must pay careful attention to the student admission selection process.. The quality of the student admission selection process influences new student satisfaction. Satisfied students tend to have a stronger commitment to their institutions and are more likely to achieve academic success. The sampling technique in this research used the Sample Random Sampling (SRS) technique which used the Slovin formula with an error tolerance level or Margin of Errof and obtained a result of 9% (0.09). Next, quantitatively processing the questionnaire data using the Multiple Linear Regression Technique which is processed using the SPSS 29 application. Based on the research results, it shows that the new student service has a positive influence on interest in entering higher education at Sumbawa University of Technology. This is shown by the calculated t value, in the Tangibles variable (X1) which is 0.615 with a reference value of 0.60 which is considered reliable, in the Reliability variable (X2) which is 0.717 with a reference value of 0.60 which is considered reliable, then in the Responsiveness variable (X3) namely 0.698 with a reference value of 0.60 is considered reliable and the variable Interest in entering college (Y) is 0.756 with a reference value of 0.60 is considered reliable. with an interesting selection process and positive information circulating among the public regarding the achievements of Sumbawa University of Technology, prospective students become more confident about continuing their studies at this university.