TINGKAT KEPUASAN PENGUNJUNG PROGRAM EDUWISATA, DAN PENGARUHNYA TERHADAP MINAT INDUSTRIALISASI DI BADAN RISET DAN INOVASI DAERAH (BRIDA) NTB

Abstract

Industrialization is a dream that the NTB Provincial Government wants
to achieve. The concept of industrialization is disseminated, one way, through an
Eduwisata program at the NTB Regional Research and Innovation Agency (
BRIDA) since 2022. Related to this, the purpose of this study is to analyze the
level of visitor satisfaction with the program, and to analyze the effect of visitor
satisfaction on interest in industrialization in the communit.
This quantitative research collects data through field surveys by dis-
tributing questionnaires to visitors to the Eduwisata program conducted by BRIDA NTB. By using 2 analytical tools, namely; Customer satisfaction score (
CSAT) which is used to measure the variables of consumer satisfaction level,
namely Location Variable, Product Variable, Service Quality Variable, and Infra-
structure Variable. And Multiple Linear Regression Analysis used to measure the
magnitude of the influence of these satisfaction level variables on the industrial-
ization interest of visitors to the BRIDA NTB educational program.
Based on CSAT analysis of 103 respondents, it is known that there is visitor
satisfaction with the Eduwisata program at BRIDA NTB. This can be seen from
the visitor satisfaction level of 85.13% satisfied, and there are 77% of the visitor
population who declare themselves satisfied or very satisfied. Meanwhile, from
multiple linear regression analysis, it is found that there is a significant positive ef-
fect on the level of visitor satisfaction on industrialization interest. Where the visi-
tor satisfaction variables simultaneously have a positive significant effect on the
growth of Industrialization Interest. For Service Quality Variables and Product
Variables partially have a significant effect, while Location Variables and Infra-
structure Variables are stated to have no effect on the growth of Industrialization
Interest. It is also known that the variables used have an effect of 44.4% in shap-
ing Industrialization Interest, based on the calculation of the coefficient of determi-
nation obtained.