ANALISIS BUSSINESS MODEL CANVAS USAHA TANI KELOMPOK TANI ORONG REA BAWA DESA SEBASANG KECAMATAN MOYO HULU

Abstract

This study aims to map the business model and find out the farming business development strategy that can be run by the Orong Rea Bawa farmer group in Sebasang Village, Moyo Hulu District. This type of research used is descriptive research. The method used is a combination of qualitative methods and quantitative methods. The data collection uses interviews, observation, focus group discussion (FGD), and documentation. The results of the study show that several development strategies need to be carried out by the Orong Rea Bawa farmer group, namely, first, utilizing financial assistance from the government. Second, holding training in the utilization of agricultural waste into products. Third, increase the use of a variety of agricultural machinery. Fourth, holding entrepreneurship training and farming management. Fifth, training in pest and disease prevention. Sixth, product diversification to increase revenue. Seventh, Increase cooperation in developing businesses to add products.