IMPLEMENTASI KEBIJAKAN PROMOSI PARIWISATA BUDAYA BARAPAN KEBO OLEH PEMERINTAH DAERAH KABUPATEN SUMBAWA

Abstract

Karapan buffalo is very unique and interesting, so it is worthy of being used as a tourism destination to attract tourists to come and watch the event so that it can increase regional opinion through the tourism sector. The aims of this research are 1) To describe the implementation of the Barapan Kebo Cultural Tourism Promotion Policy by the Sumbawa Regency Regional Government, 2) To describe the supporting and inhibiting factors for the Implementation of the Barapan Kebo Cultural Tourism Promotion Policy by the Sumbawa Regency Regional Government. This research uses descriptive research with a qualitative approach, data collection techniques through interviews, observation and documentation, with key informants such as the Head of the Tourism Service, Service Secretary, Head of Division and community leaders. The results of the research show that the implementation of the Barapan Kebo cultural tourism promotion policy by the Regency Government is in accordance with the policy implementation indicators according to Edward III, namely: 1) Communication, 2) Resources, 3) Disposition, 4) Bureaucratic Structure. Meanwhile, inhibiting factors are regulations, network development and funding. Thus, it can be concluded that policy implementation is supported by: 1) Communication, 2) Resources, 3) Disposition, 4) Bureaucratic Structure. Meanwhile, inhibiting factors are regulations, network development and funding.