TINJAUAN YURIDIS PERUBAHAN BENTUK UANG KEMBALIAN KONSUMEN BERDASARKAN UNDANG-UNDANG PERLINDUNGAN KONSUMEN

Abstract

This research employs a juridical review to analyze the civil aspect of consumer cases related to refunds based on the provisions of Consumer Protection Law No. 8 of 1999. The objective of this study is to understand the effectiveness and accountability of the changes in refund methods according to the aforementioned law. The research findings reveal that the government has not been able to ensure effective consumer protection. Numerous violations by businesses against consumers persist, such as providing refunds in the form of goods, such as candies, which amounts to coercive sales practices. Additionally, consumers face challenges in pursuing legal action due to the higher costs of litigation compared to their actual losses, contributing to the perpetuation of such violations. To curb these issues, effective measures should include awareness campaigns and firm governmental actions against offending businesses, instilling a deterrent effect to prevent further violations. This research is expected to serve as a valuable evaluation material for the government, businesses, and consumers alike.