STRATEGI PERSONAL BRANDING MAS MULIYADI R SEBAGAI TRAVEL BLOGGER MELALUI MEDIA SOSIAL INSTAGRAM

Abstract

Instagram social media has now become an alternative media in the field of marketing and promotion. Personally, individuals can do business through Instagram. Currently, celebrity programs are becoming a trend among Instagram users in Indonesia. Being a celebgram must have its own uniqueness to be different from other competing celebgrams. In building it, good personal branding is needed to survive in the world of celebrities on Instagram. One celebrity who uses Instagram as a means of building personal branding is Mas Muliyadi R. He is an influencer based on Travel Blogger. The purpose of this research is to be able to find out Mas Muliyadi R's Personal Branding Strategy as a Travel Blogger through Instagram Social Media. By using 8 personal branding concepts from Montoya. The method used in this research is a descriptive approach. Using qualitative descriptive techniques. The results of his research are that Masmul forms personal branding by using the features available on Instagram. The form of Masmul's personal branding through 8 concepts, namely Specialization: Masmul has content about traveling to various tourist sites. Leadership: Masmul often provides information related to clarity in the form of video and photo editing tutorials. Personality: Masmul is humble, persistent, and courageous. Differences: Masmul has differentiation, namely the characteristics of content with twilight nuances. Visible: Masmul consistently posts content repeatedly. Unity: Masmul has something in common as a travel blogger with the life he leads. Firmness: Masmul sticks with what has been built from the start. Good intentions: Masmul has a good relationship with its audience.