ANALISIS STRATEGI KOMUNIKASI PEMASARAN PADA MIE INSTAN SEHAT JAGUNG (MIESO)

Abstrak

Marketing communication management is communication planning applied to persuade a specific target market. According to the website in Science Study, digital marketing is all efforts or marketing activities carried out by manufacturers using electronic devices or the internet and combined with various marketing strategies and various digital media platforms that make it easier for consumers or customers to communicate with each other online. Objective: This research aims to describe an effective marketing communication strategy for marketing healthy instant noodles from corn. Method: This research uses qualitative research with a descriptive study approach. This research is direct observation, interviews with informants (MIESO owners), content analysis and documentation. Results and Conclusions: The researchers' findings are that MIESO's communication strategy contains elements: determining market targets, value proposition, distribution channels, promotion, performance measurement, flexibility, and evaluation. Apart from that, MIESO's communication strategy uses elements of IMC (Integrated Marketing Communication), namely advertising, personal selling, sales promotion, public relations, direct marketing and events