STRATEGI KOMUNIKASI POLITIK CALEG PARTAI PAN DALAM MENJALIN HUBUNGAN DENGAN KONSTITUEN DI KABUPATEN SUMBAWA BESAR

Abstract

This research aims to analyze the political communication strategies of legislative candidates in building relationships with constituents used by candidates from the National Mandate Party during their campaigns. The method used is qualitative descriptive with a focus on a case study. Data was collected through in-depth interviews with the candidates, direct observation of campaign activities, and analysis of campaign materials distributed both through social media and directly to the public.The research results revealed that The research results revealed that strategies emphasizing direct interaction with constituents, such as those applied by informant 1 Ida Rahayu, proved to be highly effective in establishing profound relationships through direct interaction. Through this approach, Ida Rahayu was able to gain a deeper understanding of the needs, aspirations, and issues faced by constituents, thus being trusted as a representative of the community in the political arena.On the other hand, strategies relying more on technology and social media, as implemented by informant 2 Achmad Fachry, demonstrated advantages in reaching a wider constituency. This approach facilitated Achmad Fachry to engage with voters on a broader scale, creating public space, and mobilizing support from various groups. However, each strategy inevitably possesses its own strengths and weaknesses."I hope this translation is helpful! If you need further assistance or modifications, feel free to let me know.