PENGARUH PROMOSI, LOKASI, CITRA INSTITUSI DAN BIAYA TERHADAP KEPUTUSAN SISWA MEMILIH SEKOLAH DI PKBM INSAN SAMAWA

Abstract

One form of education in Indonesia is non-formal education such as PKBM. Deciding
to choose to pursue education through non-formal channels at PKBM Insan Samawa
can be influenced by promotion factors, location, institutional image and costs. The
purposes of this study were to find out whether promotion location does Institutional
Image Cost have a positive effect on students' decisions to choose schools at the
Center Community Learning Activities (PKBM) Insan Samawa. This study uses a
quantitative method with an associative approach, namely the approach used to
determine the effect or relationship between two or more variables. The results of the
research carried out are that the promotion factor can be known if the Promotion
variable has a positive and significant effect on the Student Decision variable
choosing a school at PKBM Insan Samawa Sumbawa, while the location factor can
be known if the Location variable has no positive and significant effect on Student
Decisions choosing a school at PKBM Sumbawa Samawa People. For the influence
factor of institutional image, it can be seen if the Institutional Image variable has a
positive and significant effect on the student's decision to choose a school at PKBM
Insan Samawa, Sumbawa. Furthermore, the cost effect factor can be seen if the cost
variable has a positive and significant effect on the student's decision to choose a
school at PKBM Insan Samawa, Sumbawa.