STRATEGI PENGEMBANGAN EKOWISATA DI KAWASAN OLAT MARAS

Abstract

Various forms of tourist attraction in various regions can grow and develop if
the local community can see keenly the various potentials, both natural and artificial.
The Olat Maras area in Pernek Village, Moyohulu District, Sumbawa Regency has potential
to be developed as ecotourism. With a qualitative descriptive method, research was conducted
to identify the various potentials that exist, as well as what the opportunities and challenges are within
design development. By using a SWOT analysis, it will be determined
what is the development strategy The research results show a very strategic
possible to apply is the diversification strategy, namely the conditions in which the area is located
in a steady position but not facing big challenges. The area manager will
experience difficulties if only relying on the previous strategy. Therefore it is recommended
to increase the variety of tactical strategies for ecotourism development in the Olat Region
Angry