PENGARUH MODAL, LAMA USAHA, DAN LOKASI TERHADAP PENDAPATAN PEDAGANG PASAR PASCA REVITALISASI

Abstract

This study aims to determine the effect of capital, length of business and location on the income of traders in the post-revitalization Langam market. In this study using primary data with data collection methods through questionnaires. The sampling technique used purposive sampling technique. This study used 120 respondents as a sample. The analysis uses multiple linear regression with income as the dependent variable and the three independent variables are capital, length of business and working hours. The results of the test for the coefficient of determination show that capital, length of business and location can explain the income variable by 63.3% and the remaining 36.7% is explained by other variables not examined in this study. The results of this study indicate that partially capital has no significant effect on income, while location and length of business have a positive and significant effect on income