PERILAKU PEMBELIAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS PADA PLATFORM SHOPEE: PERILAKU PEMBELIAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS PADA PLATFORM SHOPEE

PERILAKU PEMBELIAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS PADA PLATFORM SHOPEE

Abstract

This research utilizes a quantitative method with a descriptive approach. The approach aims to elaborate and provide detailed explanations of the issues to be investigated, based on previously gathered data through a questionnaire-based research report. The collected data is then analyzed, sentences and paragraphs are modified, and conclusions are drawn to comprehend the essence of the research findings. Data collection is conducted through a closed-ended questionnaire, where respondents only choose answer alternatives that align with their opinions or preferences. Data analysis is carried out using a descriptive method, elucidating the collected data from the questionnaire.The research findings indicate several compelling factors within affiliate marketing. Apart from the uniqueness of the offered products, this method also aids consumers in finding the products they need. Cashback is also considered appealing as it provides consumers with the opportunity to save money and receive a portion of their expenditures back. Flash sales are also appealing due to their ease and the benefits obtained, making them a recommendation for others. Free shipping is also regarded as attractive because it assists consumers in reducing the burden of product shipping costs.

Keywords : Affiliate marketing, cashback, flash sales, free shipping, and purchase decision