PENGARUH FINTECH PAYMENT, FINANCIAL LITERACY, LIFE STYLE TERHADAP PERILAKU KONSUMTIF BERBELANJA ONLINE

Abstract

This study aims to determine the effect of Fintech Payment, Financial Literacy and Life Style
on Consumptive Online Shopping Behavior of Students of the Faculty of Economic and
Business, Sumbawa University of Technology. The type of this quantitative research. The
sample used is 100 students of the Faculty of Economics and Business, Sumbawa University
of Technology is based on Paul Leedy’s formula with a sampling technique using Non
Probability Sampling, Purposive Sampling. Primary data processing uses Statistical Package
for Social Science (SPSS) with data analysis technique used is multiple linear regression. The
result of this study obtained : (1) Fintech Payment has a positive and significant effect on
Consumptive Behavior, (2) Financial Literacy has a positive and significant effect on
Consumptive Behavior, (3) Life Style hass a positive and significant effect on Consumptive

Online Shopping Behavior of Students of the Faculty of Economics and Business, Sumbawa
University of Technology.