PENGARUH GREEN MARKETING DAN KEPEDULIAN LINGKUNGAN TERHADAP MINAT BELI GREEN PRODUCT MASYARAKAT SUMBAWA

Abstract

This study aims to determine whether there is an influence of the Influence of Green
Marketing and Environmental Concerns on Buying Interest in green products of the
Sumbawa Community,. The sample used in this study was 100 samples conducted by
distributing questionnaires with sampling techniques using non-probability techniques
and purposive sampling. The data analysis technique used is Statistical Product and
Service Solutions (SPSS). The results of this study indicate that Green Marketing and
Environmental Concern have a positive and significant influence on Buying Interest in
green products.