Analysis of factors influencing Analysis of factors influencing repurchase interest at 35,000 convenience stores in Sumbawa branches: product quality, service quality and price: 1. title 2. Abstract 3. Introduction 4. Methodology 5. Results and Discussion 6. Conclusion 7. Bibliography

1. title 2. Abstract 3. Introduction 4. Methodology 5. Results and Discussion 6. Conclusion 7. Bibliography

Abstract

The fashion a person chooses can determine how they choose their lifestyle. This shows that in the modern world lifestyle helps determine attitudes, values and express social status.  This study aims to examine the effect of product quality, service quality and price on repurchase interest in the Sumbawa branch of the 35,000 all-round store partially. This research uses quantitative methods with an associative approach. The data used in this study are primary data obtained from questionnaires. Using non-probability sampling technique with purposive sampling type with a sample size of 100 people. Data processing was carried out with the help of SPP version 26. The analysis technique uses multiple linear regression techniques. Based on the results of the t test, product quality, service quality and price on repurchase interest in the all-round shop 35,000 sumbawa branch partially.

Keywords: Product quality, service quality,  price to, purcase intantion