Mikhratunnisa, and Rojulia Siregar. 2023. “ANALYSIS OF DEVELOPMENT STRATEGIES FOR HERBAL MEDICINE SMEs USING SWOT ANALYSIS AND AHP (CASE STUDY: AIDA BALE REMPAH AND IBUNUR HERBAL MEDICINE SMEs)”. Proceeding Of Student Conference 1 (3):12-24. http://conference.uts.ac.id/index.php/Student/article/view/583.