PENGARUH PERILAKU KEUANGAN DAN SELF EFFICACY TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI EMAS PADA IBU RUMAH TANGGA DI DESA MATA KECAMATAN TARANO

Abstract

The study aims to test the impact of financial behavior and self-effectiveness on the decision-making of gold investment on household capital in the Tarano district. This study uses a quantitative approach. The sampling technique used is Purposive Sampling which is the population used based on the criteria that have been determined to be used as a sample. The sample consisted of 89 households in the village of Tarano. The data analysis technique in this study uses double linear regression analysis and the analytical tool used is SPSS 26 software. The results of this study show that (1) financial behavior has a positive and significant influence on the adoption of Gold Investment Decisions on households in the Tarano district. (2) self-effectiveness has a positive and significant influence on the making of Gold Investment Decisions on the household capital in the village of Tarano.