STRATEGI PROTOKOL DAN KOMUNIKASI PIMPINAN SEKRETARIAT DAERAH KABUPATEN SUMBAWA DALAM MENSOSIALISASIKAN 10 PROGRAM UNGGULAN MO-NOVI

Risky Asriana Jaelani; Abbyzar Aggasi

STRATEGI PROTOKOL DAN KOMUNIKASI PIMPINAN SEKRETARIAT DAERAH KABUPATEN SUMBAWA DALAM MENSOSIALISASIKAN 10 PROGRAM UNGGULAN MO-NOVI

Authors

Risky Asriana Jaelani Universitas Teknologi Sumbawa
Abbyzar Aggasi Fakultas Ilmu Sosial dan Ilmu Politik

Abstract

ABSTRACT

This research was conducted to gain an understanding and explain the approaches used by Prokopim Sumbawa in socializing the 10 flagship programs of the Sumbawa District Government. Considering the relatively short term of office, the main focus was to ensure that the community of Sumbawa District understands and is aware of the 10 flagship programs advocated by the Mo-novi pair. Based on a survey conducted by a research institution in Sumbawa, it was found that the public's knowledge regarding the 10 flagship programs of the Sumbawa government is still limited. Therefore, Prokopim Sumbawa needs to select and determine effective strategies to socialize these 10 flagship programs. Thus, the researcher conducted a thesis titled "The Strategy of Prokopim in the Secretariat of Sumbawa District Government in Socializing the 10 Flagship Programs of Mo-Novi". This research utilized a qualitative descriptive research method, collecting data through interviews, documentation, and observation. Data analysis was conducted using qualitative data analysis methods. The research findings showed that overall, the strategies used by Prokopim Sumbawa in socializing the 10 flagship programs of the government have been effective. The strategies employed include communication and media for information dissemination.

Keywords: Strategy, Communication, Public Relations, Program