PERENCANAAN KOMUNIKASI DINAS LINGKUNGAN HIDUP DALAM RANGKA AKSELERASI IMPLEMENTASI PROGRAM ZERO WASTE DI KABUPATEN SUMBAWA

Abstract

ABSTRACT

Abstract should be Communication planning is the process of allocating communication resources to achieve organizational goals. Therefore, it is necessary to have a communication plan that  is designed as well as possible so that it can run as expected. The term zero waste is used by the Environmental Office of Sumbawa Regency as a program in the framework of environmental management. Zero Waste is one of the priority programs of the NTB Provincial Government with a target of 70% management and 30% waste reduction in 2023 at this time. The purpose of this study is  to find out how the communication strategy of the Environmental Agency in order to accelerate the implementation of the Zero Waste Program Policy  in Sumbawa Regency. This research uses qualitative methods supported by four steps of communication strategy theory and interview results. Based on the results of this study, it shows that the first Communication Strategy in socializing the program is to establish DLH as a communicator. Second, compiling the message to be conveyed, the content of the message is delivered in accordance with the theme, namely the zero waste program based on the points that have been designed. The third sets the target audience, namely the entire community of Sumbawa Regency both agencies, government, students, adolescents, etc. Fourth, namely determining the media or channel, the media used consists of several types, namely indirect media such as banners, billboards, besides that it also uses internet media, and social media such as Official Websites, Instagram, YouTube, Facebook. So it can be concluded that in socializing this campaign is in accordance with the theory of  communication planning used.

Keywords : Communication Planning; Zero Waste Program; Sumbawa Regency.